Pages

Eye Of the Tiger

. Thursday, May 26, 2011

One of the most inspirational song ever written. It gives you a shudder, a hit; makes you think who you are, what you do and importantly if this is what you want to be doing. This song has a question, a question that we should we asking ourselves more than often. I have always believed in challenging one’s identity, for the only fact that the world is a chaos and the society we live in the social environment we interact has become a group of confused, mysterious and disconnected faces. This song helps at times, a help that we all need one certain moment.

Eye of the Tiger" is a song from the album Eye of the Tiger of the American rock band Survivor, released as a single in 1982, same year as the album. It was written by the request of actor Sylvester Stallone who was unable to get permission for "Another One Bites the Dust”, a song from the British rock band Queen, for the use as the theme song for the movie Rocky III

Critical acclaim

  • Voted by VH1 number 63 on its list of 100 greatest hard rock songs of all time.
  • Its famous guitar riff is listed by Digital Dream Door number 41 on its list of 100 Greatest Rock Guitar Riffs.
  • Listed as one of the best selling singles of all time because of selling more than 5 million copies.
  • It is regularly cited as one of the greatest sport songs of all time.
  • Regularly holds place among top ten positive/motivational songs list.
  • It was voted Best New Song by the People's Choice Awards in 1982.
  • It is a staple of 80s rock music compilations.
  • It was voted "Favorite Song" by the People's Choice Awards (in a tie with "Truly" by Lionel Richie) in 1982.
  • It received an Academy Award nomination for Best Original Song
  • It is listed by Digital Dream Door number 63 on its list of Top 100 Rock Anthems.
  • It is listed by Kerrang number 3 on its list of 5 singles of the year 1982.
  • It is listed by Digital Dream Door number 13 on its list of 100 greatest songs from 1982.
  • Survivor won the Grammy Award for Best Rock Performance by a Duo or Group with Vocal for "Eye of the Tiger".

Risin' up, back on the street
Did my time, took my chances
Went the distance, now I'm back on my feet
Just a man and his will to survive
So many times, it happens too fast
You change your passion for glory
Don't lose your grip on the dreams of the past
You must fight just to keep them alive

It's the eye of the tiger, it's the cream of the fight
Risin' up to the challenge of our rival
And the last known survivor stalks his prey in the night
And he's watchin' us all in the eye of the tiger
Face to face, out in the heat
Hangin' tough, stayin' hungry
They stack the odds 'til we take to the street
For we kill with the skill to survive

Risin' up, straight to the top
Have the guts, got the glory
Went the distance, now I'm not gonna stop
Just a man and his will to survive

Matrix – Rememory

. Sunday, May 22, 2011

No matter what you think about the Matrix sequels, no one will argue the greatness inherent in the story of the Matrix itself. And it's sad to see that with the amount of dissing the sequels got, there hadn't been any truly significant additions to the franchise, and all Matrix fans are left wanting more and more, without our thirst quenched. I have been a huge fan of Matrix, only for the reason that this films offers a little something for everyone. The die-hard science fiction uncovered a plot that mixed and matched both new and old conventions of the genre in a compelling fashion. Action aficionados will found that there's no shortage of electric excitement, whether it's in the form of hand-to-hand kung fu-type fights or shoot-outs with seemingly limitless ammunition. There's betrayal, a little romance, some humor, and a moral dilemma or two, all wrapped into a well-produced package. This is one movie that I bow before _/\_

image

I thought I will compile a few excerpts from the legendary series. These are some that i found form different sources Thought of listening to them.

The Matrix

  • I know you're out there. I can feel you now. I know that you're afraid. You're  afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin. I'm going to hang up this phone, and then I'm going to show these people what you don't want them to see. I'm going to show them a world ... without you. A world without rules or controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you. [NEO]
  • I know why you're here, Neo. I know what you've been doing. I know why you hardly sleep, why you live alone and why night after night, you sit at your computer. You're looking for him. I know, because I was once looking for the same thing. And when he found me, he told me I wasn't really looking for him. I was looking for an answer. It's the question that drives us, Neo. It's the question that brought you here. You know the question, just as I did. [TRINITY]
  • Dodge this. [TRINITY]
  • Don't think you are, know you are. [MORPHEUS]
  • Unfortunately, no one can be told what The Matrix is. You have to see it for yourself. [MORPHEUS]
  • It means buckle your seatbelt, Dorothy, 'cause Kansas is going bye-bye. [CYPHER]
  • I know this steak doesn't exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize? Ignorance is bliss. [CYPHER]
  • 'd like to share a revelation I've had during my time here. It came to me when I tried to classify your species. I realized that you're not actually mammals. Every mammal on this planet instinctively develops a natural equilibrium with their surrounding environment, but you humans do not. You move to an area, and you multiply, and you multiply, until every natural resource is consumed. The only way you can survive is to spread to another area. There is another organism on this planet that follows the same pattern. Do you know what it is? A virus. Human beings are a disease, a cancer of this planet. You are a plague, and we are the cure. [SMITH]
  • Never send a human to do a machine's job. [SMITH]
  • Maybe the machines didn't know what chicken tasted like, so that's why chicken tastes like everything. [MOUSE]
  • Do not try and bend the spoon... that's impossible. Instead only try to realize the truth... There is no spoon. [SPOON BOY]

Matrix Reloaded

  • Choice, the problem is choice. [NEO]
  • This night did not happen by chance. I do not believe in chance. When I see three objectives, three captains, three ships I do not see coincidence. I see providence. I see purpose. I believe this night holds for each and every one of us, the very meaning of our lives. [MORPHEUS]
  • I killed you Mr. Anderson, I watched you die. With a certain satisfaction, I might add. And then something happened, something that I knew was impossible, but it happened anyway. You destroyed me, Mr. Anderson. Afterwards, I knew the rules, I understood what I was supposed to do, but I didn't. I couldn't. I was compelled to stay. Compelled to disobey. And now here I stand because of you, Mr Anderson. Because of you, I'm no longer an agent of this system. Because of you, I've changed, I'm unplugged, a new man, so to speak, like you, apparently free. [SMITH]
  • Choice is an illusion, created between those with power, and those without. [MEROVINGIAN]
  • Your life is the sum of a remainder of an unbalanced equation inherent to the programming of the Matrix. You are the eventuality of an anomaly, which despite my sincerest efforts I have been unable to eliminate from what is otherwise a harmony of mathematical precision. While it remains a burden so assiduously avoided, it is not unexpected, and thus not beyond a measure of control, which has led you, inexorably, here. [THE ARCHITECT]

Matrix Revolutions

  • Everything that has a beginning has an end. I see the end coming, I see the darkness spreading. I see death... and you are all that stands in his way. [THE ORACLE]
  • He is you. Your opposite; your negative. The result of the equation trying to balance itself out. [THE ORACLE]
  • Cookies need love like everything does. [THE ORACLE]
  • Why, Mr. Anderson? Why, why, why? Why do you do it? Why, why get up? Why keep fighting? Do you believe you're fighting for something, for more than your survival? Can you tell me what it is, do you even know? Is it freedom, or truth, perhaps peace, could it be for love? Illusions, Mr. Anderson, vagaries of perception. Temporary constructs of a feeble human intellect trying desperately to justify an existence that is without meaning or purpose! And all of them as artificial as the matrix itself, although only a human mind could invent something as insipid as love. You must be able to see it Mr. Anderson, you must know it by now. You can't win, it's pointless to keep fighting! Why, Mr. Anderson, why? Why do you persist?
  • What do you think I am? Human? [THE ARCHITECT]

May be you can go and watch once more

Brands, campaigns and Mess

. Saturday, May 21, 2011

It's hard to think of a well-known brand without thinking of its tag line. Nike's tag line is "Just do it." Hewlett Packard, "Invent." Apple Computer, "Think Different," and the Dairy Council, "Got Milk?" Why do you suppose these companies went to so much expense and trouble to establish these tag lines?To answer this, we should begin by learning that tag lines were once called slogans. The origin of the word slogan came from the Gaelic slaughgaiirm, used by Scottish clans to mean "war cry."

Recently I have been observing the brand – big, sumptuous and the mess they have me got into. Associating punch lines was common in seventies and its back again in action. The movies have it and now the brands have them too. Or may be i am wrong, they might have been having them for long, just that I was a little draggy in noticing them.

Slogans have become an important advertising tool used to influence consumers and their buying behavior. To be successful, advertising needs to evoke an emotional response that causes the customer to take action. In the marketing biz, its called AIDA (attention, interest, desire and action). Slogans or tag lines do much to support this. As a rule of thumb, tag lines should be short and differentiate your business from your competitors'. It should be unique and capture the essence of your business, product or service. It must be easy to say and remember. It should evoke an emotional response. And finally, it should be difficult to create. Difficult to create? Yes, longevity and a serious contention of expected competition over the life of the business must be considered.

The Punch lines that these brands have underneath their names, at times i just feel are they even closely related? Recently Wild Stone changed their campaign.The new campaign is where a young girl (guddi) being floored by the Wild Stone Man. The ad is leaving many things to the imagination of the audience.What is interesting about the new campaign is that the brand has a new tagline . Wild Stone has changed its tagline to " Barely Legal". The earlier tagline " Wild By Nature " has been dropped. What does that means. Does Wild Stone want to proclaim that the products they are launching have legality issues or you can defend any law once you start using the their products. 

Axe, one of the most successful product has a success story so difficult to emulate. But The Axe Effect. Is that doing wonders? means it doesn't even explain the effects its having or even the genre of effects. Are we buying just to buy like in most of the Axe ads, there are no Hunks, only very ordinary or even skinny kind of people getting assaulted by beautiful girls. Is that what makes the brand more approachable. I seriously need to reconsider.

“A lot can happen over a coffee”. This is what CCD says, alternatively i haven't experienced anything serious happening over a coffee. I don't think you can even take a girl out for dinner just by pouring a couple of cappuccino. C'mon the girls are intelligent these days. Or do you get expect to get laid just because you had a dark passion with one of the girls you met recently. I am still trying to think about “lots” that can happen over a coffee.

“Salt Of the Nation”. This one is seriously insane. Tata Salt which originally was a buy product from one of Tata chemical factory has been self proclaimed as the salt of nation.Father of nation, National Animal, National Sport makes sense but National Salt ?? and believe me the tagline has helped Tata Salt in capturing of 40% of market share. If this works may be a sugar of nation can work too. A great enterprenial idea.

“Just Do it”. This has done wonders for Nike over more than a couple of decades now. Nike never explained what is the ‘IT’ they are asking their customers to do. I have been working lately to consolidate a list of things that can be done using Nike’s shoes Nike has an amazing marketing team that continue to find new and amazing ways to say it repetitively to the customer without letting them get fed-up of it. and we keep playing around the aspects that they give us to think.

“Beyond Petroleum” this is what the British Petroleum says. What is pretty evident is the fact that a petroleum company cannot give you a cosmetic service or say it cannot start manufacturing burgers at gas and petrol stations. You want to sell petroleum and you say you can sell beyond petroleum. I cant buy that.

“The Citi Never Sleeps”, says CITIGROUP or CITIBANK. But if you try calling their credit card’s helpline numbers, they just don’t pick up calls easily; just like the admin folks in your the office. “Everything is Possible” says HP Invent. This is fraud how can you say everything is possible. Can you build laptops without microprocessors or can you store 200GB on a 150GB Hard disk. No guys you cant. Why say that as your brand punchline.

“Where Vision Gets Built” said Lehman Brothers and I can see the vision they built. You pushed the west into a tight recession. You made recently graduated college kids wait for several months before they could actually join; and you say you were building visions. “I am What I am”. Reebok advertises itself proclaiming that. How is that even closely related to a company that sells shoes.

I am tired of writing about these silly punchlines used so frequently these days. I will push in some weird looking punchlines here. may be you are the best ones to decide if they really match. It is important to remember that although it is not “just” a catchy phrase, it should be after all a catchphrase. Something your customers can connect to, something that they can remember while making a buying decision and something that can guide them distinguish you from your competitors. What heights can a tagline take a company? Well it has the potential of becoming part of the everyday lives of your customers. I still doubt how many actually does.

Well its a rat race, a race where everyone wants to do good. As far as I am concerned i will keep asking myself the questions. May be someday I attain enlightenment.

just do it

Link to read taglines of some brands.

He doesn’t think, He knows.

. Thursday, May 19, 2011

rajni2Rajinikanth was born on December 12 1949 in Karnataka, India. He was the fourth child to his parents Ramabai and Ramoji Rao Gaekwad. His original name was Shivaji Rao Gaekwad. He lost his mother at the age of five. He had his schooling at the Acharya Patasala in Bangalore and then at the Vivekananda Balak Sangh, a unit of the Ramakrishna Mission. His mother tongue is Marathi, though he has not done any movie in it.

Before starting his career in the film industry, he had to take up all sorts of odd jobs. He served as a bus conductor for Karnataka state transport corporation in Bangalore. It was during this time that he nurtured his acting interests by performing in various stage plays.

Rajini, the real mantra of Tamil Nadu. Rajinikanth, the carpenter-turned-coolie-turned-conductor-turned Super Star says: "I couldn't have asked God for more."

A bit of a recluse, Rajni may be. But everyone who's had the privelege of a darshan with the thalaivar has come away with a spring in his step and a warm glow in the heart. Warm, friendly and affable, he's the sort who deserves all the superstardom he's earned. Such men, indeed, are rare...

The evergreen unique actor and the Superstar of Tamil industry, Rajinikanth was introduced by the renowned director, K.Balachandar in the movie Aboorva raagangal as a co-artist. It's been 25 years, believe it or not, since the Super Star made his debut with an inconsequential role in a Tamil film. From villain and antihero to blockbuster supernova, the gifted actor has made the most of every outing. And he's deserved every bit of the success. SCREEN analyses why...

It's a wide angle shot. A man is seen opening a gate, dressed in rags and smoking a beedi. A terminally ill disease writ large on his face. Precisely on that frame appears the Sanskrit term shruthi bedham, coupled with an off screen voice, an undoubtedly inauspicious start to any debutante's first screen appearance, especially in the maiden frame.

The film was Apoorva Raagangal (1975). The film itself was thick in controversy, and nobody took notice of the young newcomer, who was on screen barely for fifteen minutes, muttered a few apologetic words to the wronged woman and ultimately died an unsung, unheroic death.

No one in the audience, even in his wildest imagination, would have thought this nondescript man, who had won the least attention in the film would ever win over millions of hearts in Tamil Nadu. Or ride the state like a colossus. Or even that his sway over the masses would be so intense that he could rewrite the fate of Tamil Nadu politics, exactly two decades after the release of his first film.

K Balachander, the director who has an uncanny knack of creating stars, first met Rajnikant at the film institute, where he was a student. Balachander glanced at the dark young man and crisply asked him to meet him in his office the next day. When Rajnikant walked into his office gingerly, Balachander informed him he was going to act in his next film. Overwhelmed by the sudden offer from a big director, Rajnikant just could not believe his ears. It's a feeling Rajni still recounts whenever in the mood of reminiscence.

Later, Balachander confided in his close friend and associate Ananthu, Watch out! There is a fire in the young man's eyes. One day he will take Tamil Nadu by storm. How true the prediction turned out!

Producers went all out to capitalise on this new wonder called Rajnikant, and a string of films projecting him as an anti-hero, with all his stylish mannerisms in full swing, were released in quick succession. Gayathri had him shooting blue films of his wife without her knowledge, Bhairavi, Shankar Salim Simon and the like. Rajni had, by now, become an indisputable star in his own right, a force to reckon with.

Though Rajnikant persistently refers to K. Balachander as his guru, it was director SP Muthuraman who actually revamped Rajni's image entirely. Muthuraman first experimented with him in a positive role in Bhuvana Oru Kelvikkuri, as a villain in the first half and a refined man in the second, accepting a woman with a child ditched by her lover. The success of Bhuvana Oru Kelvikkuri prompted SPM to make a mushy melodrama with Rajni as a hero sacrificing everything for his siblings, a role ideally tailormade for Sivaji Ganesan! That film was Arulirunthu Arupathu Varai, in which Rajni's mannerisms were totally missing and he even appeared as an old man in the last few frames. Even while the film was in the making, Rajni had misgivings about whether the audience would accept him in tear jerkers of this kind. But the film got made and its box-office success made Rajni popular among women audiences, too. These two films were a turning point in Rajni's career he changed from an actor who merely enthralled the audiences, to one who also made them weep. The acceptance of Rajni sans his mannerisms proved he'd at last become an actor from a star. Around this time came Mullum Malarum, directed by J Mahendran, which established Rajni as a hero with a slight tinge of the negative.

Rajnikant's entry may have been humble, in an insignificant role but the success he achieved in a very short span was unimaginable. A popular Tamil magazine brought out a special supplement at a time when his still on the make, and, he presto, the magazine's sales doubled with that issue alone.

Such mass adulation, the thunderous rain of applause when Rajni delivered his lines, all put together, made him a phenomenon. It was at this point that Rajni realised the onus had been thrust on him. The fate of producers hinged on him alone. This sudden exposure to the glare of the media and the popularity and money he never imagined would be his, created a lot of stress in his mind. At that crucial time in his career when his market price had just begun to zoom, he decided to opt out of films completely, sending shock waves to his fans. Balachander, Kamalhaasan and his other well-wishers somehow, coaxed him into staying on.

The second phase of his life started with K Balaji's Billa, a superhit disproving the canard spread by detractors that Rajnikant was finished. He was accepted as a full-fledged hero. Billa was followed by a row of hits like Pokkiri Raja, Thanikkattu Raja, Naan Mahaan Alla and the all-important Moondru Mugham, in which Rajni essayed a triple role. Even two decades after its release, the last continues to be a box-office draw and Rajni's fans can never tire of the thalaivar's verbal clash with villain Senthamarai.
K Balachander's first home production, Nettrikkam proved to be yet another milestone in Rajni's career.

An analysis of Rajni's career graph shows a remarkable absence of fits and starts. It has been a slow and steady rise to the very top. As Rajni sings in a hit song from Badshah, a man's life may be divided into eight divisions. Rajni's own career may be divided into three segments. The first as a villain, the second as a hero with negative traits, and the third and present phase, as the reigning czar of Tamil filmdom. With Rajni's films fetching crores and his market price skyrocketing, the costs of production of his films became unmanageable. And Rajni has since had to stick to a one film per year formula, sometimes, he could do a film once in two years.

The new trend where his films' collections exceed normal regional film expectations started off with Badshah, followed by Annamalai, Arunachalam, Ejaman, Muthu and Padayappa. It's now an accepted fact that only a Rajnikant film can break records set by his own films.

As an actor, Rajnikant's greatest asset, apart from his style is his sense of humour and comic timing. Like Amitabh Bachchan is popular for his drunken soliloquies, Rajnikant is famous for his comic encounters with snakes, repeated umpteen times.

In the early 80s, Rajnikant made a foray into Bollywood with Andhaa Kanoon, a superhit. But Rajnikant could not concentrate on Hindi films because he was already safely ensconced down South. He still made a few films in Hindi, to mention specially Chaalbaaz which had Sridevi in a dual role. Rajni also enjoys a special kind of popularity in Telugu films and his Peddarayudu (remake of Tamil hit Nattammai) seems to have broken all previous records. The Telugu version of Padayappa has been a money-spinner, too. Rajnikant became a trendsetter recently with his Muthu and its songs becoming a rage in Japan and now, Padayappa running to packed houses in the UK and USA.

Basically a religious person, Rajnikant has always owned up his faith. "I was brought up by the Ramakrishna Mission and it's from there that I have inherited this religious frame of mind," he keeps saying. Even his films have him openly sharing his faith. In Arunachalam he mouths that famous line, "God decides and Arunachalam executes it." His public meetings are always spiced with humour and embellished with anecdotes from mythology.

Married to Lata, an English literature graduate, hailing from an elite Iyengar family in 1980, Rajni has two daughters who are carefully kept away from the limelight. Lata herself a versatile singer, now runs a school called The Ashram. The couple indulges in a lot of charity, the latest being converting his Raghavendra Kalyana Mandapam into a charitable trust to help the poor and needy.

Ego and starry airs are unknown to Rajnikant. During breaks he hardly ever rushes to his air-conditioned makeup room. Instead, he prefers to sleep on the sets, even without a pillow, merely covering his eyes with a wet cloth. He never comes to functions with a retinue behind him and even prefers to drive his own car.

Rajnikant's phenomenal success and his sway over the masses make people speculate whether he will follow the footsteps of the late MGR and enter politics. Though there has been a lot of pressure on him to enter politics by the likes of actor turned journalist, Cho Ramaswamy ("Rajnikant is the best choice for chief ministership because he has a basic integrity and simplicity, a quality which is very rare these days") Rajnikant has persistently maintained a diplomatic silence, except for the fact that he openly supported the ruling DMK in the last assembly elections and discreetly in the recent Lok Sabha elections. When pressed, Rajnikant answers in his own inimitable style, "Yesterday I was a conductor, today I'm a star, tomorrow what I'll be only He knows!"

A bit of a recluse, he may be at heart, but everyone who's had the privilege of a darshan with the thalaivar has come away with a spring in his step, and a warm glow in his heart. Warm, friendly and affable, he's the sort who deserves all the superstardom he's earned. Such men, indeed, are rare. Respect and wishes for his recovery.

Source – Rajnikant doesn’t need source.

 

rajnikant-inside-intel-spoof

Bhag bhag DK Bose

.

This song is fuck addictive. As if Ishq kamina wasn't enough, Aamir Khan has created a new genre itself for Delhi Belly. He calls it 'kamina” comedy. And why not? After the film attracted eyeballs with Imran Khan's steamy sex scenes and on-screen kiss with his co-star, the film's first song looks like a magic-pop candy. You put it in your mouth and it gives you that sparkling effect. Even more than Imran Khan can give. Bhaag DK Bose, the film's first song, has the capacity to become an anthem among the youth for its controversial lyrics. The song goes like this Bhaag D.K. Bose, Daddy mujhse bola, tu galti hai meri, tujhpe zindgaani guilty hai meri, saabun ki shakal mein beta tu to nikla keval jhaag jhaag jhaag. Bhaag bhaag bhaag DK Bose DK Bose.

While the up tempo rock based theme stands out, there's no denying the songs appeal lies in its witty lyrics. When you hear this track of Delhi Belly titled D K Bose, you'll go what the...Fuck! The 'Bhaag DK Bose, DK Bose DK Bhaag' line will catch your attention wondering if the song is incorporating a popular Hindi abuse.

1. This shows up the wannabe rebel attitude that we all wish to have.

2. May be the Mess it symbolizes, identifies itself with the youth.

3. Is be the Witty Lyrics doing the wonder

4.May be the word resembles a popular hindi abuse, So that's the reason enough for us to keep humming.

Whatever it is who gives a fuck. Just enjoy the song “Bhag Bhag DK Bose DK Bose Aandhi aayi hai :D

 

The Other side of IT

. Saturday, May 14, 2011

The authorities say that the computer industry has given our youth “pride and dignity.” Has it? These are individual traits and it is hard to make such a sweeping statement about thousands of people. However, one counter argument can blow away the authorities’ claims. A typical call centre job requires its employees to work graveyard hours when the rest of the world is sleeping. Any doctor or website can explain the problems that a person faces when his/her circadian rhythm is disrupted. Problems such as bipolar disorder, cardiovascular problems, and perhaps even cancer, are some of the possible side effects. Yet the call centre industry continues to extol the virtues of working in such jobs. What can be dignifying about a job which requires our youngsters to take on a false name and speak with a false accent? Isn’t our sense of identity our most important asset?

Secondly, there are various kinds of jobs in the computer industry. They include customer support, back office operations, product sustenance, research and product development. By and large, most jobs are concentrated in the first three areas. Product sustenance involves supporting products that are no longer the latest in their field. In fact, when I try to have a closer look at the much vaunted and hyped IT industry is doing, i am a little apprehensive. BPO, Call center, Maintenance, Documentation, low-end Sustenance, Customer support form the vast bulk of the business. There is very little innovation in technology. How many software products have come out of India ? What new technology have we created ? The Industry here has essentially created assembly line workers out of intelligent minds. There is no long-term technical career path and brilliant technical minds are clobbered into stagnation.

Several companies in the service sector, including some of the largest in the field, keep hundreds of their employees “on the bench,” sometimes for months, waiting for new projects. Is this an effective use of their talent? Is this enhancing their pride or dignity?

Having said that, I do not try to be judgmental. The situation is not same everywhere. The situation may even be better than I am talking about. There exists organization where you have a purpose to work but I am still trying to figure out the other side of IT.

confused

 

A Myth called the Indian Programmer

. Sunday, May 8, 2011

CoderThey are the poster boys of matrimonial classifieds. They are paid handsomely, perceived to be intelligent and travel abroad frequently. Single-handedly, they brought purpose to the otherwise sleepy city of Bangalore. Indian software engineers are today the face of a third-world rebellion. But what exactly do they do? That's a disturbing question. Last week, during the annual fair of the software industry's apex body Nasscom, no one uttered a word about India's programmers. The event, which brought together software professionals from around the world, used up all its 29 sessions to discuss prospects to improve the performance of software companies. Panels chose to debate extensively on subjects like managing innovation, business growth and multiple geographies.

But there was nothing on programmers, who you would imagine are the driving force behind the success of the Indian software companies. Perhaps you imagined wrong. "It is an explosive truth that local software companies won't accept.

Most software professionals in India are not programmers, they are mere coders," says a senior executive from a global consultancy firm, who has helped Nasscom in researching its industry reports. In industry parlance, coders are akin to smart assembly line workers as opposed to programmers who are plant engineers. Programmers are the brains, the glorious visionaries who create things. Large software programmes that often run into billions of lines are designed and developed by a handful of programmers. Coders follow instructions to write, evaluate and test small components of the large program. As a computer science student in IIT Mumbai puts it if programming requires a post graduate level of knowledge of complex algorithms and programming methods, coding requires only high school knowledge of the subject. Coding is also the grime job. It is repetitive and monotonous. Coders know that. They feel stuck in their jobs. They have fallen into the trap of the software hype and now realise that though their status is glorified in the society, intellectually they are stranded.

Companies do not offer them stock options anymore and their salaries are not growing at the spectacular rates at which they did a few years ago. "There is nothing new to learn from the job I am doing in Pune. I could have done it with some training even after passing high school," says a 25-year-old who joined Infosys after finishing his engineering course in Nagpur.
A Microsoft analyst says, "Like our manufacturing industry, the Indian software industry is largely a process driven one. That should speak for the fact that we still don't have a domestic software product like Yahoo or Google to use in our daily lives."
IIT graduates have consciously shunned India's best known companies like Infosys and TCS, though they offered very attractive salaries. Last year, from IIT Powai, the top three Indian IT companies got just 10 students out of the 574 who passed out. The best computer science students prefer to join companies like Google and Trilogy. Krishna Prasad from the College of Engineering, Guindy, Chennai, who did not bite Infosys' offer, says, "The entrance test to join TCS is a joke compared to the one in Trilogy. That speaks of what the Indian firms are looking for." A senior TCS executive, who requested anonymity, admitted that the perception of coders is changing even within the company. It is a gloomy outlook. He believes it has a lot to do with business dynamics.

The executive, a programmer for two decades, says that in the late '70s and early '80s, software drew a motley set of professionals from all kinds of fields. In the mid-'90s, as onsite projects increased dramatically, software companies started picking all the engineers they could as the US authorities granted visas only to graduates who had four years of education after high school.

"After Y2K, as American companies discovered India's cheap software professionals, the demand for engineers shot up," the executive says. Most of these engineers were coders. They were almost identical workers who sat long hours to write line after line of codes, or test a fraction of a programme. They did not complain because their pay and perks were good. Now, the demand for coding has diminished, and there is a churning. Over the years, due to the improved communication networks and increased reliability of Indian firms, projects that required a worker to be at a client's site, say in America, are dwindling in number. And with it the need for engineers who have four years of education after high school. Graduates from non-professional courses, companies know, can do the engineer's job equally well. Also, over the years, as Indian companies have already coded for many common applications like banking, insurance and accounting, they have created libraries of code which they reuse.

Top software companies have now started recruiting science graduates who will be trained alongside engineers and deployed in the same projects. The CEO of India's largest software company TCS, S Ramadorai, had earlier explained, "The core programming still requires technical skills. But, there are other jobs we found that can be done by graduates." NIIT's Arvind Thakur says, "We have always maintained that it is the aptitude and not qualifications that is vital for programming. In fact, there are cases where graduate programmers have done better than the ones from the engineering stream." Software engineers, are increasingly getting dejected. Sachin Rao, one of the coders stuck in the routine of a job that does not excite him anymore, has been toying with the idea of moving out of Infosys but cannot find a different kind of "break", given his coding experience. He sums up his plight by vaguely recollecting a story in which thousands of caterpillars keep climbing a wall, the height of which they don't know. They clamber over each other, fall, start again, but keep climbing. They don't know that they can eventually fly. Rao cannot remember how the story ends but feels the coders of India today are like the caterpillars who plod their way through while there are more spectacular ways of reaching the various destinations of life.

cartoon_binary-sm

Courtesy – Times of India
http://timesofindia.indiatimes.com

The Pub

.

I have always found interesting to study the human emotions, just for the matter of fact, they are interesting, dynamic and deceiving. The more i try to understand more judgmental I become and the moment I try to become judgmental a notions comes in and defies my grounds and reasons. Well that is the power of human emotions. Yea they are difficult to study and hell deceiving. There are places you can find bundles of emotions. But there cant be a better place than a pub to actually feel it. Two reasons. 1st because the crowd is varied and 2nd because you can get a couple of drinks for yourself too. :-)

Last weekend I got a chance to visit one such place. It was a match b/w cochin and RCB and there is this place called Symphony Blues. Not that I am great IPL fan but yea a couple of drinks I wont mind.

I can see a couple trying to kiss each other with desperate measures. The girl seems intrinsically wild. The boys seems a bit submissive. Yea i can understand they are high and even if they aren't boys are meant to be submissive. The girl is getting really wild. Seems like she is gonna take his clothes off. Ohh she holds on; probably she realizes she is in pub. She holds back her desperate desirable measures. May be she is getting conscious. May be she realizes there are people watching her. Her face seems to be radiant though. Makes me think again about the interdependency of love and sex. Does she love him, does he love her. Or is it just the passion for sex surpassing their alcoholic temperament. The girl is charged again. Some one is going to have fun all night. Too much to think. Whatever it is the boy is loving this joy ride. I should let my eyes go off scanning them. May be i should try concentrating on my double.

The table beside me I can see a group of 4-5 boys. One of them is really drunk. He is trying to imitate de-Villiers. Alcohol can do wonders. They are loud, rustic. Ok here is the music and guess what they are the ones who are dancing. I buy that in. My assumption tells me they just wrote their final semester exams. I can see one of them with a question paper in hand and here is the lighter, yea the lighter that just lit several cigarettes is going to burn this question paper to dust. Seems like they are some college student. I was once too. Though never burnt my question papers after getting high. They never made their way back with me(My question Papers) (:grinning) May be I should concentrate on my next double.

The table next to me 3 guys and 2 girls; poor ratio I must say. Someone is going to be dry. They seem solaced, yea the bunch of concerned and safe ones.They are quite, calm. One of them is more focused on the IPL match. Supposedly he is the one who is going to be left dry. I tag them safe. They may order a couple of beer, drink nice and easy and will drop their girls home. One of them will be left dry.

Okay here is someone entering the pub. They seem friendly faces, I cant remember. I have seen them. Damn, the Alcohol is eating up my medulla oblongata.Yea that's the brainware effected once the alcohol kick your ass; incase you don't know. Oh yes i can recognize them; they are my college mate. Let me hide myself, I want to save this confrontation. I don't want to meet them, nor i want to exchange the undesired looks. Hell yea i should hide myself. I should leave this place. I should finish this drink first.

Quite a vivid human shades of characters trying to exhibit different dimensions of emotions. As i walk down the stairs , here is the guy sobbing. i saw him an hour ago upstairs. He was barely walking when he left. I can see him sobbing now and damn he is able to walk though i a’int able to. He is crying like a girl. Oh now I understand, he is crying for the girl. My presumption says the same girl might have kicked his ass a few months ago. The same girl would have left him high and dry. They always do. Should I walk upfront him ? No I should leave. I am too drunk to be in a position of making any recommendations.

My Medulla oblongata is disturbed, the brainware that takes care of dynamic equilibrium. Human emotions, just for the matter of fact, they are interesting, dynamic and deceiving. The more i try to understand more judgmental i become and the moment i try to become judgmental a notions comes in and defies my grounds and reasons.

Waiting for The End

. Wednesday, May 4, 2011

This is not the end
This is not the beginning,
Just a voice like a riot
Rocking every revision
But you listen to the tone
And the violent rhythm
Though the words sound steady
Something empty's within 'em
We say Yeah!
With fists flying up in the air
Like we're holding onto something
That's invisible there,
'Cause we're living at the mercy of
The pain and the fear
Until we dead it, Forget it,
Let it all disappear.


Waiting for the end to come
Wishing I had strength to stand
This is not what I had planned
It's out of my control....
Flying at the speed of light
Thoughts were spinning in my head
So many things were left unsaid
It's hard to let you go...


I know what it takes to move on,
I know how it feels to lie,
All I wanna do
Is trade this life for something new
Holding on to what I haven't got

 

Waiting for The End


Sitting in an empty room
Trying to forget the past
This was never meant to last,
I wish it wasn't so...
I know what it takes to move on,
I know how it feels to lie,
All I wanna do
Is trade this life for something new
Holding on to what I haven't got


What was left when that fire was gone?
I thought it felt right but that right was wrong
All caught up in the eye of the storm
And trying to figure out what it's like moving on
And i don't even know what kind of things I've said
My mouth kept moving and my mind went dead
So, picking up the pieces, now where to begin?
The hardest part of ending Is starting again!!


All I wanna do
Is trade this life for something new
Holding on to what i haven't got...

This is not the end
This is not the beginning,
Just a voice like a riot
Rocking every revision
But you listen to the tone
And the violet rhythm
Though the words sound steady
Something empty's within 'em
(Holding on to what i haven't got)
We say Yeah!
With fists flying up in the air
Like we're holding onto something
That's invisible there,
'Cause we're living at the mercy of
The pain and the fear
Until we dead it, Forget it,
Let it all disappear
(Holding on to what i haven't got!)

The Beach, Booze and Busted Memories

. Monday, May 2, 2011

I see these sea shore trying to tumble the world but once it comes to the shore they are so tranquilized. Its the destiny of the waves - make some noise before you die. Makes me feel the same about the dubious life that we all live at some point of time. Its goa, hell yeah its 1 am in the morning and unfortunately the party is over. To add to the effects, yes I am drunk, to an extent that quantification would demand a just explanation. The sands and the running waves that tries beguiling it makes me feel more temperamental. Drinking and busted memories has been an aenonian culture. Yeah a culture that you cannot resist, a culture though you always try to resist; and unfortunately they succeed busting your resistance everytime you make an attempt. They ridicule you, makes you feel exhausted may be frustrated or supposedly exhilarated at times. But they do pitch in. Some pitch in hard others just solaces the bruised heart. But they do pitch in.

Some brings in the fresh vibes of the days when you were caught eating lunches in the morning classes back when you were in high school. Some brings in the days back in college when every girl you met made you feel as if you are in love. Some brings in days when night used to be days and days used to be nights. Some brings in days when alcohol poured more frequent and heavenly than monsoon rains. Some brings in the days when copying was the only thing you knew thought was important. Some brings in days when you danced like a crazy ape after getting drunk. Some brings in days when you had your first job and you thought you had the world. Some brings in days when you hated the same first job which made you feel so excited once, just now that the feeling had changed to a darker side; and now you thought it sucked more than Ranbir Kapoor stand up acts for Docomo’s promotion. Some brings in the day when you realized she was the one.Some brings in the days when you had that juvenile song in the heart. Some brings in the days when you kept waiting for one text which just had a smiling smiley. Some brings in the long duration phone calls sessions which made you feel she wasn’t too far. Some brings in days when every moment with her seemed heavenly. Some brings in days when denial knocked your doorstep. Some brings in the days when she said NO. Some brings in the days when the reason to drink changed from celebrations to the pain of missing her. Some brings in days when her absence hurt you a like a nail in the coffin. Some brings in days when you knew she was gone. Some brings in memories when you decided life has to begin again. Some brings in entire happenings that ever happened to you.

Beach, Booze and Busted Memories – yeah they are doing wonders. They are making me more vivid and probably this is so perfect a night.

1

 

^